It is my pleasure to announce that the LISNews
Netcast Network is finally offering pieces for licensing via Public
Radio Exchange. This is a very unique opportunity for the crew.
Public Radio Exchange ("PRX") is the main means by which we can
offer content to National Public Radio affiliates for licensing.
Others, such as a couple Canadian Broadcasting Corporation programs
and Audible, are also set up to license through that system.
What does this mean to the average LISNews user? Probably not a
whole lot. You can go about your merry way and not worry about
this, if you so choose.
If you want to get LIS-related content out on NPR affiliates and
others, this opens up a new avenue for you. If you want early paid
access to some of the content we record, this opens up a new avenue
for you. If you think that the Great Western Dragon/Faceless
Historian should really be on the radio instead of restricted to
just podcasts, this opens up a new avenue for you.
Most content through the PRX is not available for free. This
heavily relates to insuring that rights holders for music are in
fact compensated for their toils as there is a deal worked out to
bypass much of the bureaucratic nastiness found in music use
outside PRX. In part it also ensures that content creators get fair
compensation within the confines of the present copyright regime in
the United States. This is the sort of deal that helps generate a
revenue stream to allow parts of the network to cover equipment and
telecommunications costs, for example.
What can you do to make this happen? On the network's end, we've
been increasing our visibility as of late. While that is a good
thing itself, it is not a complete action. If you want us on the
radio airwaves, you have to contact your local NPR stations
to tell them. The program directors at the stations are the folks
you want to talk to. Unless they feel there is any demand for
programming in this area, all the efforts at raising visibility
frankly are worth nothing.
Most stations using PRX are found in the United States. Stations
outside the United States can license content but have to set up as
an outside licensor. That matter is for PRX to resolve, not
us.
You can find the LISNews Netcast Network profile online at:
http://www.prx.org/group/lisnewsnetcasts.

Good News by Stephen Michael Kellat is licensed under a
Creative
Commons Attribution-Noncommercial-Share Alike 3.0 United States
License.
Based on a work at lisnews.org.