Four years of podcasting with LISNews.org has been interesting. The statistics make things even more interesting. Sadly, I do not have a complete set of data points. Those that I do have worry me.
Location is key. When it comes to covering the Library & Information Science world, our main focus is not geography but instead topical matters. Based upon what data I can derive from FeedBurner's limited statistics, we may cover the right topical matters but hit all the wrong areas of geographical coverage.
From the limited geographical data I have, the bulk of listeners to LISTen: An LISNews.org Program happen to be located in places like the United Kingdom, New Zealand, and Canada. US listenership actually comes in a bit lower than would be expected. This may also reflect regional preferences in how you subscribe to podcast content since the FeedBurner link is but one way to subscribe. We simply lack data for some means of subscribing to the podcast.
What can I do with having primarily a foreign audience while the content is primarily produced with a domestic US focus? Some changes in content focus may be necessary perhaps. The big problem with that is that we have virtually no budget and are tethered to the south shores of Lake Erie in a township called Ashtabula. We really do not have the assets in place to cover stories in the United Kingdom, New Zealand, and Canada. Expansion of assets would otherwise be necessary and we do not have a way to do so quite just yet.
The fifth year of the program is now underway. I want to make changes this year. A big one would be to secure funding for shortwave distribution. With the lessons of this year in terms of how fragile the Internet is, having a backup is important. Considering how much of the listenership is located outside North America, such would be a viable backup that would also skirt around national blacklists and firewalls.
Getting the resources to cover foreign stories is an even harder thing than simply buying blocks of airtime with money we don't have. Foreign collaborators would be necessary. Without any way to compensate them it is kinda hard to recruit such people. Indigenous correspondents would allow for better coverage anyhow compared to trying to secure a travel budget and visa clearances for international travel. We could previously handle this sort of thing through judicious use of Skype but with as unreliable as Time Warner Cable has been locally we cannot go with that option.
These speed results help illuminate what we are paying USD$39.95 to get:
The easy part is knowing what you want to do. The hard part is finding the resources to bring such to fruition. The search for resources is the big challenge for year five, it seems.
Demographic Rambling by Stephen Michael Kellat is licensed under a Creative Commons Attribution-ShareAlike 3.0 United States License.